As I am beginning the search for a new family SUV to haul around my boys ever growing bags of sports equipment, I have been reviewing online stories and ran across an amazing story about the new Land Rover Discovery. I happened to have owned the first generation Discovery back in the 1990’s so it is always on my list when I go shopping. As I went through the standard information about how it is lighter, faster and all around better than the previous version, I stumbled on a quick note in the review that said all this was accomplished through over 12 million hours of simulation!
At NLS we specialize in digital simulation and we do thousands of hours of it every year. Even I was surprised at 12 million hours of simulation to get a new vehicle ready for market. The new Discovery is an amazing SUV as you can see from the these images of it in action.
The 12 million simulation hours is the new normal for product development. Between comfort, safety, performance and customer requirements, the customer expectations for new products is increasing and one of the keys to meeting these new expectations is simulation. Now in your industry the hours spent on product development may not be 12 million but it is probably not zero either.
This is an exciting time for new product development and digital simulation is going to be a big part of it moving forward.